Essential website features for tradie websites
So you’re a tradie looking to build a new website or have a website that just isn’t cutting the mustard?
It’s all good having a hot website but if it’s not bringing you customers then what’s the point?
Here are the 2 big factors specifically important for tradies to ensure your website works for you…
1. Your website MUST be mobile-friendly
More so than most other industries, people are looking for tradies while on their mobile phones. They want to find your information quickly and be able to click a button to call you easily straight from your website.
If your mobile website is looking like a dodgy DIY job then it’s a probably time to hire a pro to fix it up so it’s a website you can be proud of.
2. Your business is found on Google
If you Google your trade and city does your business come up? How long does it take you to find it? Would you like to get more leads for your business from search engines like Google?
Search Engine Optimisation (SEO) is what we do to increase your website’s page ranking in on search engines. Your website page ranking is where it is positioned in the search engine results. When running a Google search for “plumber Gold Coast” for example, how often do you click through to the second or third pages of results? Pretty rarely, right? So ideally, you want to be on the first page and as close to the top of the page as possible.
Here’s how investing in SEO helped a roofer client of ours:
“Investing in SEO has been the best marketing decision I’ve made. Within about 4 months of working with Hola targeting keywords like ‘roofer gold coast’ I was ranking in the top 3 on Google. Now sitting at #1, business is booming. Hola don’t just talk the talk, they get results!” – Lee Meehan, Lee Meehan Roofing
The Wrap Up
Ensuring you’ve nailed these 2 things means your website will out-perform the majority of your competitors and bring you business. So make sure you ask your web designer to make your website mobile and tablet-friendly and also if they offer SEO (Search Engine Optimisation) to get your website found on Google.
Wanna know more?
About the author
Hola! I'm Emma. I’m a graphic designer turned web designer on a mission to teach others how to build beautiful & professional websites with WordPress. Through mentoring and my eCourse I teach other graphic designers and entrepreneurs how to build their own websites using my 9-step process. In my spare time I love writing about my freelance life, creating pretty things and hanging out with my fur-baby.
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