Case Study:
The Self-Love Movement

Alana’s startup venture was quickly taking off and she needed a visual brand that reflected the essence of her soul-inspired business and a website that deeply connected with her audience.

About The Project

Seasoned entrepreneur Alana Arvanitis, founder of The Self-Love Movement, engaged Hola to firstly create a visual brand including logo design, submark and branding style guide.

Her hope was to work with a freelancer who could not only create her brand but a stunning, highly functional and easily editable website as well.

At Hola we were honoured to help her create both of these valuable assets for her brand.

Project Goals

Alana wanted a logo design and branding that appealed to her target audience, was timeless so she wouldn’t need to change it up often, and was also versatile for use in across many different platforms and mediums.

On top of this, Alana wanted a website that was not only stunning, but engaging for her target audience, could effectively promote her events and products and ultimately, that her and her team could easily edit themselves — adding new blog posts, events, products, and more.

The Ideal Client

Working closely with Alana, we defined the ideal client as:

Gender: female

Age: ~30 

Location: currently living in Australia

Interests: personal development, yoga, meditation, tea, eating well, the environment, animals, travel, learning, Instagram, Facebook

Communication style: fun. friendly, chatty, informal, gentle


A Versatile Brand

The Self-Love Movement is promoted across many different mediums including Facebook, Instagram, the business website, EventBrite, printed materials and more. Founder, Alana, required a logo that works in many different layouts & formats and on various backgrounds.

Website Functionality

WordPress CMS

Flexible & robust, the SLM website is built on the world’s most popular CMS platform 


eCommerce functionality powered by WooCommerce and Stripe

Event Listings

A showcase of upcoming events at multiple locations throughout Australia 


Easily editable by the entire team at The Self-Love Movement

Mobile Friendly

Handing Over The Keys

It was imperative that Alana and her team were able to easily edit their new site themselves — adding new events, blog posts, products, landing pages and more.

All Hola’s websites are build on the WordPress CMS platform with Page Builder functionality, ensuring that editing all the websites we build is a piece of cake.

On top of this, we also provided Alana and her team with customised training videos including step by step instructions on how to edit common sections of their website.

A one-on-one training session was also provided along with 30 days of unlimited email support and a 3 month website care plan. Alana then opted to purchase an ongoing monthly website care plan with Hola and we continue to manage her website to this day.


Emma and her team at Hola captured the essence and beauty of my business so perfectly with my logo, branding and website. I was able to communicate and express what I wanted with ease and it was taken and used to create my stunning brand! Fast, efficient, detail orientated, fun, feminine, technically advanced, you name it! Since my website launched I have been able to scale my business, attract my dream clients and create so much more forward momentum with my business. I highly recommend Hola for all of your website needs.
Alana Arvanitis

The Self-Love Movement

Keen as mustard to get started?